A recent study published in trade magazine QSR News proves radio ads drive increased store traffic across a wide variety of store categories.
The study analyzed 1.5 million radio spot plays for 10 brands in the top 100 US markets, collecting listener data from April through June 2018. Utilizing the Dial Report’s proprietary radio attribution capabilities, researchers compared consumer actions of listeners exposed to radio campaigns against those not exposed to evaluate the impact of radio advertising on average retail store visits.
The study found Radio drove an average +22% increase in-store traffic for retailers:
“We’re delighted to partner with TagStation’s Dial Report team to once again demonstrate radio’s effectiveness to influence consumer decisions and purchase behavior,” said Erica Farber, President and CEO of the Radio Advertising Bureau (RAB). “Continued conclusive attribution and critical data provide broadcasters, advertisers and brands greater clarity on assessing ROI for radio campaigns.”
“We are excited to share these study findings that further confirm how important broadcast radio is to the entire retail industry,” says Paul Brenner, President of TagStation, LLC. “Dial Report’s unique attribution capabilities can help broadcasters better enable advertisers, to analyze specific consumer behaviors, like foot traffic, in order to identify trends and optimize campaigns.”
- A link to the full article in QSR News can be found here.
- A link to the full study results can be found here.
Radio advertising is one of the best ways for a local small business to advertise. Radio reaches more consumers every week than any other type of media. Radio reaches massive audiences, but a personal connection. Research proves radio listeners consider their favorite radio stations and personalities to be trusted friends. Advertising on local Raleigh radio is like a word-of-mouth recommendation only better, because you control what is said about your business!
If you are a local small business considering radio advertising in the Triangle (including Raleigh, NC; Durham, NC; Chapel Hill, NC; Research Triangle, NC; Morrisville, NC; Cary, NC, Apex, NC, Wake Forest, NC; Fayetteville, NC; Smithfield, NC; Clayton, NC; Sanford, NC; all of Central NC), it pays to align your brand with the market leader, 94.7 QDR!
94.7 WQDR is one of the most influential and award-winning radio stations in the entire southeastern United States! QDR is listened to by one out of every three persons in the Raleigh-Durham area every month!
To find out more about advertising with us please contact Dave Cooper, General Sales Manager 919-882-3772 or dcooper@curtismedia.com
