Proof – Radio Drives Store Traffic

A recent study published in trade magazine QSR News proves radio ads drive increased store traffic across a wide variety of store categories. The study analyzed 1.5 million radio spot plays for 10 brands in the top 100 US markets, collecting listener data from April through June 2018. Utilizing the Dial Report’s proprietary radio attribution…… Continue Reading

How Does Radio Advertising Work?

Local advertising expert Michael Corbett describes the purpose of advertising as; “to create an equity position in a target market and to reach and motivate a sufficient number of consumers so that a business can realize a specific growth objective.”… Continue Reading

Why advertise with 94.7 QDR?

QDR is more than just a big country station in the Raleigh-Durham market, QDR is the biggest country station in North Carolina. Our audience is larger than any country station in South Carolina, Virginia, Georgia, or Tennessee. That’s right, our audience is larger than any country station in Nashville! In fact, we are frequently recognized…… Continue Reading

Why Advertise on Radio in Raleigh-Durham?

Radio reaches over 90% of all consumers each week, more than any other medium including online or social media. Advertisers can deliver their message to more consumers faster through radio advertising than any other medium. Over 2,678,000 Consumers in the Raleigh-Durham area listen to local radio every month (including Raleigh, NC; Durham, NC; Chapel Hill,…… Continue Reading

Why Advertise?

Advertising makes your company money. Advertising works. Advertising attracts more customers to your business and increases sales. If you want your business to grow, you need to advertise. Consumers in the Raleigh-Durham area (including Raleigh, NC; Durham, NC; Chapel Hill, NC; Research Triangle, NC; Morrisville, NC; Cary, NC, Apex, NC, Wake Forest, NC; Fayetteville, NC;…… Continue Reading