Radio reaches over 90% of all consumers each week, more than any other medium including online or social media. Advertisers can deliver their message to more consumers faster through radio advertising than any other medium.
Over 2,678,000 Consumers in the Raleigh-Durham area listen to local radio every month (including Raleigh, NC; Durham, NC; Chapel Hill, NC; Research Triangle, NC; Morrisville, NC; Cary, NC, Apex, NC, Wake Forest, NC; Fayetteville, NC; Smithfield, NC; Clayton, NC; Sanford, NC; all of Central NC). That’s over 96% of all consumers age 12+ using local radio every month!
Radio is everywhere, reaching consumers on-air, online, on-site, and on-demand whether at home, at work, or in the car. When used synergistically with other media, it increases brand awareness, brand recall, and an advertiser’s ROI. In various studies, it has also proven to increase website visitation and purchase likelihood.
Radio reaches consumers that are hard to reach through other media: Upper income, employed adults as they commute, work, and shop.
Consumers connect emotionally to their favorite radio personalities and consider them trusted friends. Think of radio as word-of-mouth advertising you can control.
The best thing about radio – it works! Consistent radio advertising influences consumers at every phase of the purchase cycle. Block out competitors for future purchases by making yours the preferred brand in your category, all the way through to today’s customers on the road to buy now. Radio reaches consumers closest to the point of purchase.
Radio is proven to deliver an average ROI of $10 for every $1 invested across a wide variety of advertiser categories.
Have you noticed you hear many of the same advertisers on WQDR month after month and year after year? That’s because their advertising is working! From large to small businesses, advertising on 94.7 QDR works!
94.7 WQDR is one of the most influential and award-winning radio stations in the entire southeastern United States! QDR is listened to by one out of every three persons in the Raleigh-Durham area every month! To find out more about advertising with us please contact Dave Cooper, General Sales Manager 919-882-3772 or dcooper@curtismedia.com