Advertising makes your company money. Advertising works. Advertising attracts more customers to your business and increases sales. If you want your business to grow, you need to advertise.

Consumers in the Raleigh-Durham area (including Raleigh, NC; Durham, NC; Chapel Hill, NC; Research Triangle, NC; Morrisville, NC; Cary, NC, Apex, NC, Wake Forest, NC; Fayetteville, NC; Smithfield, NC; Clayton, NC; Sanford, NC; all of Central NC) are expected to spend over $23 Billion at retail this year. The bottom line, it is unlikely anyone in the Raleigh-Durham area will purchase a product or service from a local business if they do not know about it.

Advertising attracts new customers. The population is constantly changing. Every year some of the customers of the past move away, or age out of the market for your company. The Raleigh-Durham area (including Raleigh, NC; Durham, NC; Chapel Hill, NC; Research Triangle, NC; Morrisville, NC; Cary, NC, Apex, NC, Wake Forest, NC; Fayetteville, NC; Smithfield, NC; Clayton, NC; Sanford, NC; all of Central NC) is one of the fastest-growing metropolitan areas in the nation with new arrivals moving here from all over the country. These new arrivals are prime consumers to capture with your advertising as they have not yet formed buying habits with local companies. Be the first to invite them to do business with your company.

Advertising drives store traffic. More store traffic leads to increased sales.

Advertising helps grow word of mouth referrals. According to a recent article in Small Business Trends (Apr 22, 2020), about 85 percent of small businesses say they get most of their customers through word of mouth. The more new customers you gain through advertising, the more word of mouth those customers, in turn, will share with others.

Advertising encourages repeat business and protects a business from losing customers to a competitor. Shoppers have more choices and less store loyalty than ever before. Businesses must advertise to keep past customers from going to a competitor that is advertising.

For businesses in competitive categories, Advertising can set your brand apart from the competition, giving customers reasons to buy from your business over competitors.

Advertising can help create a premium image for your brand. Companies with a premium image can charge higher prices and achieve greater profits based on the perception of premium value.

Advertising can improve brand awareness, with the goal of creating Top-Of-Mind Awareness. Advertising can make your business the first choice customers think of when they need the product or service you offer.

Advertise because consumers have choices;

• The consumer chooses what to buy
• The consumer chooses who to buy from or where to buy
• The consumer chooses when to buy
• The consumer chooses why they buy a product or service
• The consumer decides if they need to buy a product or service
• The consumer decides how much to buy
• The consumer decides the price they are willing to pay for a product or service

Advertising influences the choices consumers make;

• Advertising can create consumer demand for your product or service

Advertising can influence consumers to spend or buy NOW

• Advertising can influence who the consumer buys from
• Advertising can influence when the consumer buys
• Advertising can influence how much a consumer is willing to pay
• Advertising can influence consumers to change who they buy from or try new brands
• Advertising can establish a brand as a premium value worth a higher price than competitors

94.7 WQDR is one of the most influential and award-winning radio stations in the entire southeastern United States! QDR is listened to by one out of every three persons in the Raleigh-Durham area every month! To find out more about advertising with us please contact Dave Cooper, General Sales Manager 919-882-3772 or dcooper@curtismedia.com